How you respond to the COVID-19 pandemic and subsequent closure of the U.S. economy can make or break your practice.
Your response should be founded on two main pillars:
- Assess the current state of your business: gather the facts and develop your crisis plan. Crises are always in a state of flux, keep gathering information from credible sources and Be Flexible with your plan.
- Communicate your plan: Develop and deliver a clear message to your staff, patients/customers, vendors and all others impacted by your business situation.
Using these two pillars will set expectations for what all parties can expect from you and your practice before, during and after a crisis.
To this end, Vision Trends offers its Crisis Response Toolkit to help you, the independent optometrist and practice owner, get ahead of the curve and deliver on the values you promise your patients every day, setting the tone for a quick relaunch of your practice.
Stay connected to your local, state and federal government agencies as well as your state optometric association, the American Optometric Association (AOA), the Centers for Disease Control and Prevention (CDC), and the World Health Organization (WHO).