Our alliance members raise the standard of eye care.

Vision Trends is a fiercely independent, solutions driven and truly transparent optometric alliance.

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Our Vision Trends alliance members are recognized leaders in their optometric communities.

Vision Trends Member Benefits

  • 1 Exclusive Product Discounts
  • 2 Best In Class Support Programs
  • 3 FREE Continuing Education Courses
  • 4 FREE Practice Management Meetings


Our 2019 Vision Trends Annual Member Meeting in San Francisco was a huge success. If you would like to be a preferred vendor partner for our Vision Trends members, contact us today!

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  • The best tips I have learned come from our peer-to-peer meetings, where doctors meet in small groups to share both challenges and successes. When our peers encourage us to make a change and show how they did, we can finally take that step, whatever change it may be.

    Last year, at this meeting, for me, it was using scribes/technicians in the exam room. The other doctors explained that I would not be as tired at the end of the day. Not doing the technical data entry, I could give my patients more attention, look them in the eyes and give my patients a better, more personal exam experience in less time.

    — Dr. Jane Strong —
    Cypress, TX
  • Because of my alliance, I have the safety and benefits of a large corporation while maintaining my independence. We have peer meetings several times a year in which 10 practices come together to discuss our individual frustrations and our opportunities for success. The information from these gatherings is readily available to the whole network of offices, giving everyone a chance to learn and to grow.

    But the No. 1 reason any office usually joins an alliance is to save money, and my practice has saved well over half a million dollars in the past nine years!

    — Dr. William Altig —
    Fort Worth, TX
  • Being a Vision Trends member gives me the purchasing power to provide the best eye care at the lowest cost to my patients.

    — Dr. Jim Rowe —
    Harligen, TX
  • Vision Trends had a profound impact on my practice even before we were open for business. The thousands of dollars saved on equipment and inventory, the educational services provided about insurance and the advice about key decisions would not have been possible without Vision Trends.

    — Dr. Chris Steritz —
    Southlake, TX
12 Apr, 2019

2019 Spring Business Academy: CULTURE. PROCESS. PROFIT.

Learn how to grow practice revenue and profitability as industry experts present COPE-approved Continuing Education courses focused on the business management topics you need to know!

Over the course of the 2-day event, we tackle the culture within



If you have any questions about Vision Trends or would like more information, please contact us via email.